Master Plan of Play Campaign for IAAPA Conference
Role: Creative Lead & Art Director
Created a bold, unified campaign presence for Soft Play at IAAPA, transforming complex offerings into a visually striking brand environment.
Led concept and art direction across environmental graphics, digital displays, and print collateral—building a cohesive visual system that drove engagement on a crowded global show floor.
Social Hype Ad 1
SocialHype Ad 2
IAAPA MPOP Brochure
MPOP World Video LED Screen Backdrop
Booth Design
