Kennedy Space Center
Planet Play Launch Campaign

The Role Creative Lead & Art Director, Led photography crew, directed campaign development, oversaw paid + social creative, built sales enablement assets.

The Challenge Launch Planet Play at Kennedy Space Center as a destination experience that blended imagination, space exploration, and immersive play—while creating campaign assets that could scale across digital, paid, and on-site touchpoints.

Insight The most compelling aspect of space isn’t technology—it’s possibility. The creative needed to frame Planet Play as an experience where children aren’t just visitors—they are explorers in training.

The Big Idea “Launch Into Play.” Position Planet Play as the first step in a young explorer’s journey—where play becomes mission control.

Execution

Led on-location art direction and managed a photography crew to capture dynamic, cinematic moments of interaction and exploration.
Developed campaign creative across paid social, digital advertising, and web placements.
Created toolkits and visual assets for internal sales teams to promote partnerships and bookings.
Built cohesive visual language spanning typography, color, composition, and motion cues.

Impact Delivered a campaign ecosystem that supported both consumer engagement and revenue-driving sales initiatives while maintaining strong brand alignment with the Kennedy Space Center experience.