Dock Life Campaign • EZ Dock
Role: Creative Director
Repositioned EZ Dock from product-focused to lifestyle-driven through the campaign platform “Dock Life.”
Concepted and directed lifestyle video and photography capturing authentic waterfront moments, then extended the campaign across digital, social, and sales channels with a scalable visual system.
Enjoy Your Life on the Dock
Life on the Dock, Prince Edward Island, Canada
Apparel Design
